The new identity is built around a simple idea: care. Care for the people who produce food, for those who consume it, and for everyone in between. At the heart of the visual system sits a symbol made of parentheses, a quiet gesture of protection and connection, linking the company to its partners and to the world it feeds. That same form becomes the engine of the brand in motion. The parentheses open, breathe, and move. Not to impress, but to express something true about how JBS operates: continuously, across borders, across cultures, always in relation to others. There's a rhythm to it that feels less like a machine and more like a living thing. The color palette was enhanced to carry more weight and intention. Blue, deepened and refined, grounds the brand in trust and solidity. From there, a broader range of tones opens up, reflecting the diversity of its products and people that make up what JBS is. Green closes it out with purpose: a commitment to the land, to the future, to doing this responsibly over time.