ABOUT
The JBS, at 70 years old, unveils a brand to the world that mirrors its incredible journey of development from its humble beginnings in 1953 as a small butcher shop in Goiás to its current position as one of the leading global food corporations. Born from a simple butcher shop in Goiás in 1953, JBS, now at 70 years old, introduces to the world a brand that symbolizes its extraordinary growth trajectory to become one of the largest global food companies.
CHALLENGE
JBS faces the challenge of remaining contemporary at 70. No longer just a meat company, today JBS has initiatives that impact all sectors.
SOLUTION
The new visual identity embraces the company's future vision: to feed those who play the vital role of nourishing the world. The welcoming atmosphere that JBS provides has been modernized, infusing vitality into the company's heartbeat. The color palette represents the main aspects of the business, bringing diversity and plurality.
CREDITS
Their portfolio of products and services was very wide, but a most of its audience is unaware of these offers. Part of this problem is communication, each region communicates in their own different way, with zero consistency, weakening the brand building efforts. What they need was a clear organization of its products, both visually and strategically. The new visual identity leaves the century-old classic brand image and aims at the future, bringing a desired and innovative aesthetic. We brought motion to the identity, an magnetic behaviour, where Amcham is at the center, acting as a great hub of connections and content. This concept allows a more didactic communication, making it easier to understand their whole range of products.
VISUAL IDENTITY
LOGO
MOTION
