ABOUT
Believing in the convergence of the financial market with the technological advancements brought by digital assets, B3 Digitas is a company within the B3 Group that specializes in providing infrastructure and B2B and B2B2C solutions for the digital asset ecosystem.
CHALLENGE
Create a simple and authentic visual identity for a dynamic and rapidly developing market that connects with B3 but has enough strength to forge its own story in the digital asset sector.
SOLUTION
By analyzing B3's visual identity, we identified elements that could inspire the visual identity of B3 Digitas without limiting creativity. We used a less prominent shade of blue to maintain the connection with B3, and through OpenType features, we experimented with different letterforms within the same typography. Guided by the purpose of B3 Digitas, we made the visual identity converge and expand circular elements (inspired by coins), without losing the connection with B3, creating proprietary elements, including numerals exclusively designed for B3 Digitas.
CREDITS
Director Lucas Machado Strategy Nathalia Melo, Andre Matias, Cristina Penz Naming & Verbal Identity Victória Oliveira, Cristina Penz Design Felipe Souza, Pedro Motion Cesar Querino, Diego Jardim Agency FutureBrand
VISUAL IDENTITY
LOGO
CUSTOM TYPE
MARKET ANALYSIS
