Brand designer, creating —from strategy to design— narratives that connect people to businesses, products, services, and purposes. Currently working as Sr Designer at Told, KSA.


I believe in the potential of design to build meaningful businesses and purposes, fostering lasting relationships between brands and people. Amplifying ideas, causes, services, products, and beyond.


By uniting strategy and design, I help brands and people create identities that authentically and memorably convey their message, with a focus on the audience’s journey. Strengthening the growth and longevity of businesses and purposes that transform the future.

Brand designer, creating —from strategy to design— narratives that connect people to businesses, products, services, and purposes. Currently working as Sr Designer at Told, KSA.


I believe in the potential of design to build meaningful businesses and purposes, fostering lasting relationships between brands and people. Amplifying ideas, causes, services, products, and beyond.


By uniting strategy and design, I help brands and people create identities that authentically and memorably convey their message, with a focus on the audience’s journey. Strengthening the growth and longevity of businesses and purposes that transform the future.

WORK EXPERIENCE

CURRENTLY
Freelancing (Open to new business)


PREVIOUSLY
Told (KSA)
FutureBrand (BRA)

Estudio Colletivo (BRA)

SERVICES

Brand Identity

Visual Identity

Strategy

Motion Design

Brand Guidelines

Naming

Art Direction

Typography

Lettering

EDUCATION

Graphic Design, Senac São Paulo

Aprender Design, Decoding Identities

LET'S DESIGN TOGETHER

COPYRIGHT © 2025 BY FEL

RIYADH, SA

10:17 PM

LET'S

DESIGN

TOGETHER

COPYRIGHT © 2025 BY FEL

RIYADH, SA

10:17 PM