Brand designer, creating —from strategy to design— narratives that connect people to businesses, products, services, and purposes. Currently a Senior Designer based in São Paulo, Brazil, collaborating with studios such as Serious Business, Tatil and Lysch.


I believe in the potential of design to build meaningful businesses and purposes, fostering lasting relationships between brands and people. Amplifying ideas, causes, services, products, and beyond.


By uniting strategy and design, I help brands and people create identities that authentically and memorably convey their message, with a focus on the audience’s journey. Strengthening the growth and longevity of businesses and purposes that transform the future.

Brand designer, creating —from strategy to design— narratives that connect people to businesses, products, services, and purposes. Currently a Senior Designer based in São Paulo, Brazil, collaborating with studios such as Serious Business, Tatil and Lysch.


I believe in the potential of design to build meaningful businesses and purposes, fostering lasting relationships between brands and people. Amplifying ideas, causes, services, products, and beyond.


By uniting strategy and design, I help brands and people create identities that authentically and memorably convey their message, with a focus on the audience’s journey. Strengthening the growth and longevity of businesses and purposes that transform the future.

SERVICES

Brand Identity

Visual Identity

Strategy

Motion Design

Brand Guidelines

Naming

Art Direction

Typography

Lettering

EDUCATION

Graphic Design, Senac São Paulo

Aprender Design, Decoding Identities

LET'S DESIGN TOGETHER

COPYRIGHT © 2026 BY FEL

SÃO PAULO, BR

9:39 PM

LET'S

DESIGN

TOGETHER

COPYRIGHT © 2026 BY FEL

SÃO PAULO, BR

9:39 PM