ABOUT
The MUB3 was born from the desire to preserve and share the history of the Brazilian capital market, through a powerful knowledge platform open to everyone interested in the subject and those who research it. The collection, sourced from the main stock exchanges in Brazil, enabled the creation of the Museum, which now forms part of a network of cultural institutions in downtown São Paulo dedicated to economic history. It would be impossible to tell the story of the Brazilian capital market without mentioning B3, one of the leading financial market infrastructure companies worldwide. In this context, the challenge was to establish the relationship between brands in a way that best highlights the strategy proposed by MUB3, creating a unique concept that will inspire and guide the experience and expressions of the MUB3 brand.
SOLUTION
Their portfolio of products and services was very wide, but a most of its audience is unaware of these offers. Part of this problem is communication, each region communicates in their own different way, with zero consistency, weakening the brand building efforts. What they need was a clear organization of its products, both visually and strategically. The new visual identity leaves the century-old classic brand image and aims at the future, bringing a desired and innovative aesthetic. We brought motion to the identity, an magnetic behaviour, where Amcham is at the center, acting as a great hub of connections and content. This concept allows a more didactic communication, making it easier to understand their whole range of products.
CREDITS
Their portfolio of products and services was very wide, but a most of its audience is unaware of these offers. Part of this problem is communication, each region communicates in their own different way, with zero consistency, weakening the brand building efforts. What they need was a clear organization of its products, both visually and strategically. The new visual identity leaves the century-old classic brand image and aims at the future, bringing a desired and innovative aesthetic. We brought motion to the identity, an magnetic behaviour, where Amcham is at the center, acting as a great hub of connections and content. This concept allows a more didactic communication, making it easier to understand their whole range of products.
VISUAL IDENTITY
LOGO
CUSTOM TYPE
MOTION
