ABOUT
CADA é a plataforma que reúne os fundos indexados mais eficientes e acessíveis para o investidor brasileiro que busca a liberdade de ter o domínio sobre o seu dinheiro.
STRATEGY
Working in close collaboration with the Teva team, we immersed ourselves in their culture, tools, and way of thinking. From their internal knowledge to a surprisingly intimate library of books, financial journals, and editorial layouts, we uncovered a world of references rooted in bold grids and information-first design. Guided by deep strategic research and brand analysis, we arrived at a clear and resonant brand purpose: “Building the foundations of financial evolution.” This idea became the strategic compass — anchoring every decision, shaping the visual language, and informing how the brand shows up across every touchpoint.
LOGO
A wordmark whice once was thin and fragile became bold and assertive. The word “Índices” was strategically weighted, placed as the base. A subtle yet intentional type refinement lies in the double “I” — evoking the number “11,” a reference to Brazil’s ETF naming convention (on B3, ETFs end in “11”). This detail turns the brand into a code-savvy signal to insiders, without compromising accessibility to retail investors. The type system pairs boldness with clarity. The primary display font mirrors the wordmark — strong, geometric, and custom-kerned to reinforce brand consistency. A bespoke “I” ties the two together, adding a quiet continuity across headlines. To support the data-heavy nature of Teva’s communication — including regulatory disclosures and index performance — we introduced Elza Text, a Brazilian modernist typeface optimized for readability. This dual-type approach balances authority and functionality across every touchpoint.
MOTION BEHAVIOR
Motion behavior was designed to reflect Teva’s core metaphor: building a new market infrastructure. Animations reveal elements block by block, rising from the bottom up — just like a foundation being laid.
COLOR & PATTERN
The color palette bridges past and future. Drawing from vintage tones, we honored the legacy of print-era financial design while introducing a high-saturation RGB spectrum that gives the system a digital-forward punch. The result is a brand that feels informed by history — but designed for tomorrow. In a market saturated with cliché stock photography and skyline clichés, we chose to challenge the status quo. AI-generated imagery was introduced as a deliberate visual provocation — surreal, symbolic, and systematized — representing each product through unique, otherworldly perspectives. These visuals position Teva not only as a financial brand, but as a cultural one.
CREDITS
Com mais de 15 anos de experiência no mercado, a Geonav estabeleceu uma sólida reputação no setor B2B, oferecendo soluções tecnológicas que descomplicam a vida das pessoas. Com um portfólio abrangente, a empresa oferece desde cabos e carregadores até produtos para automação residencial. Ao longo dos anos, a Geonav tem se destacado por fornecer produtos e serviços inovadores, que facilitam o dia a dia das pessoas e promovem um melhor relacionamento com a tecnologia.
ABOUT
CADA é a plataforma que reúne os fundos indexados mais eficientes e acessíveis para o investidor brasileiro que busca a liberdade de ter o domínio sobre o seu dinheiro.
STRATEGY
Working in close collaboration with the Teva team, we immersed ourselves in their culture, tools, and way of thinking. From their internal knowledge to a surprisingly intimate library of books, financial journals, and editorial layouts, we uncovered a world of references rooted in bold grids and information-first design. Guided by deep strategic research and brand analysis, we arrived at a clear and resonant brand purpose: “Building the foundations of financial evolution.” This idea became the strategic compass — anchoring every decision, shaping the visual language, and informing how the brand shows up across every touchpoint.
LOGO
A wordmark whice once was thin and fragile became bold and assertive. The word “Índices” was strategically weighted, placed as the base. A subtle yet intentional type refinement lies in the double “I” — evoking the number “11,” a reference to Brazil’s ETF naming convention (on B3, ETFs end in “11”). This detail turns the brand into a code-savvy signal to insiders, without compromising accessibility to retail investors. The type system pairs boldness with clarity. The primary display font mirrors the wordmark — strong, geometric, and custom-kerned to reinforce brand consistency. A bespoke “I” ties the two together, adding a quiet continuity across headlines. To support the data-heavy nature of Teva’s communication — including regulatory disclosures and index performance — we introduced Elza Text, a Brazilian modernist typeface optimized for readability. This dual-type approach balances authority and functionality across every touchpoint.
MOTION BEHAVIOR
Motion behavior was designed to reflect Teva’s core metaphor: building a new market infrastructure. Animations reveal elements block by block, rising from the bottom up — just like a foundation being laid.
COLOR & PATTERN
The color palette bridges past and future. Drawing from vintage tones, we honored the legacy of print-era financial design while introducing a high-saturation RGB spectrum that gives the system a digital-forward punch. The result is a brand that feels informed by history — but designed for tomorrow. In a market saturated with cliché stock photography and skyline clichés, we chose to challenge the status quo. AI-generated imagery was introduced as a deliberate visual provocation — surreal, symbolic, and systematized — representing each product through unique, otherworldly perspectives. These visuals position Teva not only as a financial brand, but as a cultural one.
CREDITS
Com mais de 15 anos de experiência no mercado, a Geonav estabeleceu uma sólida reputação no setor B2B, oferecendo soluções tecnológicas que descomplicam a vida das pessoas. Com um portfólio abrangente, a empresa oferece desde cabos e carregadores até produtos para automação residencial. Ao longo dos anos, a Geonav tem se destacado por fornecer produtos e serviços inovadores, que facilitam o dia a dia das pessoas e promovem um melhor relacionamento com a tecnologia.
SAY HI
SAY HI
SAY HI
SAY HI
DESIGN
DESIGN
by
by
FEL
FEL