ABOUT
CADA is the platform that brings together the most efficient and accessible indexed funds for Brazilian investors who seek the freedom to have full control over their money.
STRATEGY
Working in close collaboration with the Teva team, we immersed ourselves in their culture, tools, and way of thinking. From their internal knowledge to a surprisingly intimate library of books, financial journals, and editorial layouts, we uncovered a world of references rooted in bold grids and information-first design. Guided by deep strategic research and brand analysis, we arrived at a clear and resonant brand purpose: “Building the foundations of financial evolution.” This idea became the strategic compass — anchoring every decision, shaping the visual language, and informing how the brand shows up across every touchpoint.
LOGO
A wordmark whice once was thin and fragile became bold and assertive. The word “Índices” was strategically weighted, placed as the base. A subtle yet intentional type refinement lies in the double “I” — evoking the number “11,” a reference to Brazil’s ETF naming convention (on B3, ETFs end in “11”). This detail turns the brand into a code-savvy signal to insiders, without compromising accessibility to retail investors. The type system pairs boldness with clarity. The primary display font mirrors the wordmark — strong, geometric, and custom-kerned to reinforce brand consistency. A bespoke “I” ties the two together, adding a quiet continuity across headlines. To support the data-heavy nature of Teva’s communication — including regulatory disclosures and index performance — we introduced Elza Text, a Brazilian modernist typeface optimized for readability. This dual-type approach balances authority and functionality across every touchpoint.
MOTION BEHAVIOR
Motion behavior was designed to reflect Teva’s core metaphor: building a new market infrastructure. Animations reveal elements block by block, rising from the bottom up — just like a foundation being laid.
COLOR & PATTERN
The color palette bridges past and future. Drawing from vintage tones, we honored the legacy of print-era financial design while introducing a high-saturation RGB spectrum that gives the system a digital-forward punch. The result is a brand that feels informed by history — but designed for tomorrow. In a market saturated with cliché stock photography and skyline clichés, we chose to challenge the status quo. AI-generated imagery was introduced as a deliberate visual provocation — surreal, symbolic, and systematized — representing each product through unique, otherworldly perspectives. These visuals position Teva not only as a financial brand, but as a cultural one.
CREDITS
Com mais de 15 anos de experiência no mercado, a Geonav estabeleceu uma sólida reputação no setor B2B, oferecendo soluções tecnológicas que descomplicam a vida das pessoas. Com um portfólio abrangente, a empresa oferece desde cabos e carregadores até produtos para automação residencial. Ao longo dos anos, a Geonav tem se destacado por fornecer produtos e serviços inovadores, que facilitam o dia a dia das pessoas e promovem um melhor relacionamento com a tecnologia.
BRAND STRATEGY
VISUAL IDENTITY
LOGO
WEBSITE
MOTION
