The symbol, as the flora (term that indicates the plants variety of a specific region) represents the diversity of products that Casa Flora works with. And all this variety is represented by a dynamic and contemporary brand, which petal shapes vary and move, using modern and current resourses. A light and exclusive typography was drawn for the logo, preserving the serif and contrast of the previous one. The narrower and more vertical letters give grandiosity and credibility for Casa Flora, that is a reference on the import market. Editorial New is the main typography. First and foremost used in upper case, it speaks to the logo and keeps a visual unit in the communication items.