ABOUT
Beds is a student co-living located in Brazil, focused on university students who need to migrate from their home state to be close to college.
CHALLENGE
The proposal of the project is to be a welcoming place that aims to receive a diversity of students and provide a receptive and warm environment that brings all of Brazil within Brazil. The architecture project of the co-living, along with the brand concept, were the starting points in the search for possible visual redesign paths. Beds consists of simple rooms, with one or two beds, combined with a welcoming shared structure that promotes art and culture.
SOLUTION
In an attempt to work with a non-literal logo, we incorporated the concept of rooms into the typography, resulting in a simpler and more distinctive brand. The letter "e" placed above the others adds closeness and fun to the visual universe, reinforcing Beds' positioning as a co-living space that goes beyond the expected and offers a diverse environment.
CREDITS
Design DirectorBruno BianoCreative DirectionBruno Biano, Vanessa QueirozBrand StrategyDandara AlmeidaDesign & MotionFelipe Souza, Bruno BianoProject ManagementMarianna TritapepeIllustrationRodolfoFinal ArtSilas YamakamiAgencyColletivo Design
VISUAL IDENTITY
LOGO
MOTION
