ABOUT
Visual artist and tattoo artist since 2016. Chris Rozza has nature as the main theme in her work. Her studies are translated into organic illustrations focused on species of fauna and flora, observing and recording every detail of plants, from buds and flower buds to spots and marks of their final cycles.
CHALLENGE
Looking to differentiate herself and boost the growth of her work, Chris brought the challenge of translating her practice - based on organic illustrations, with firm and delicate lines, strong and contrasting shadows - into a visual identity that offers consistency and authenticity across all platforms used by the artist, in addition to the need to create a website that organizes her commercial portfolio.
SOLUTION
A wordmark whice once was thin and fragile became bold and assertive. The word “Índices” was strategically weighted, placed as the base. A subtle yet intentional type refinement lies in the double “I” — evoking the number “11,” a reference to Brazil’s ETF naming convention (on B3, ETFs end in “11”). This detail turns the brand into a code-savvy signal to insiders, without compromising accessibility to retail investors. The type system pairs boldness with clarity. The primary display font mirrors the wordmark — strong, geometric, and custom-kerned to reinforce brand consistency. A bespoke “I” ties the two together, adding a quiet continuity across headlines. To support the data-heavy nature of Teva’s communication — including regulatory disclosures and index performance — we introduced Elza Text, a Brazilian modernist typeface optimized for readability. This dual-type approach balances authority and functionality across every touchpoint.
CREDITS
Creative Direction & Design: Felipe Souza Photography: Tami
VISUAL IDENTITY
LOGO
MOTION
