ABOUT
Visual artist and tattoo artist since 2016. Chris Rozza has nature as the main theme in her work. Her studies are translated into organic illustrations focused on species of fauna and flora, observing and recording every detail of plants, from buds and flower buds to spots and marks of their final cycles.
CHALLENGE
Looking to differentiate herself and boost the growth of her work, Chris brought the challenge of translating her practice - based on organic illustrations, with firm and delicate lines, strong and contrasting shadows - into a visual identity that offers consistency and authenticity across all platforms used by the artist, in addition to the need to create a website that organizes her commercial portfolio.
SOLUTION
The color palette invites the audience to dive into the artist's study universe, the nature. The logo translates organic and delicate shapes, characteristics of her practice, into a serif typography, elegant and slightly contrasted. For a reduction, since the artist needs a small signature on many materials, we designed a monogram full of personality, allowing the artist to have an authentic signature with both solutions. Inspired by frames, characteristic elements of works of art, the oval shape that embraces the monogram subtly inspires the visual universe. Together, we created a visual identity that translates, without stealing the spotlight, the main characteristics of her practice into visual elements of the identity.
CREDITS
Creative Direction & DesignFelipe SouzaPhotographyTami
VISUAL IDENTITY
LOGO
MOTION
